This week I’m testing the recommendation of Seth Godin. If you don’t recognize his name, it probably means you are not interested in marketing, or the art of “how ideas spread”. He is the Yoda of that industry. He founded a few very successful companies, including one of the first digital marketing agencies. He wrote 18 best-selling books including a book that was sold wrapped as milk carton.
And he has one of the most successful blogs on the internet.
I can almost guarantee that if you go to his blog and read 5-10 latest posts (don’t worry, they’re really short), you’ll find a diamond or two. Just now I browsed there and found answer for question I’m struggling with for a while (why I am not actively looking for an awesome job).
Seth Godin is definitely a person who is successful on his very own terms. What advice does he give in the book? There’s a lot – I think he is in top 3 people with the most pages. I’ll do a few more later, but this week I will focus on the section “What you track determines your lens – choose carefully”.
Seth says we humans naturally keep track of all the negative things – all the rejections, failures, heartbreaks, moments when things didn’t work.
Then when you lie on the bed in the evening, the moments that circle in your head are the negative ones – that mean thing that your colleague said to you, the question that you could’ve answered so much better, or that guy in a restaurant who took your seat.
In our minds this creates a narrative that is not helpful at all. It makes us feel that the world is a cruel hostile place, that we are never good enough and can’t change anything.
He recommends that instead of negative things we should keep track of what worked, how we were able to make someone’s day better, of times when we took risk or when we were brave. That will give us completely different narrative – that we can make an impact and we can change the game.
This will not change the world directly, things will still happen in a similar way – the good ones and the bad ones. But tracking the good things (on top of the negative ones) will change our narrative of what is happening, why is it happening (and most probably it’s *not* because you are a total failure or because the whole world is against you), and what we can do about it.
I think I could use some of this right now in my life – I was focusing too much on things that went wrong, and I feel it’s not leading anywhere.
So this week I will log all the positive situations throughout the day, and will review them in the evening. Let’s see where this will lead.
|Who is he/she||Writer and marketing guru|
|Name||Keep track of good things|
|Claim||What you track determines your lens – choose carefully.
We mostly keep track of negative things – rejections, failures, heartbreaks. This creates a narrative that is not helpful. It would make more sense to keep track of what worked, how we were able to make someone’s day better, times when we were brave. “That way we can redefine ourselves as people who are able to make an impact on the world.”
|Test||The whole day keep track of positive things in writing. Re-read items from previous days in the evening.|
|Expected result||I should feel more positive – about myself and the world, and how much impact I can make.
This change in narrative should result in me doing more things that are positive.